Alkla
- At the request of the Wrocław advertising agency, we have prepared a name for a German transport company.
- The name should be short, unique, easy to remember.
- The starting point was the popular German phrase „alles klar” (everything is clear), the shortest form of which gave us the phonetic ALKLA.
- Thanks to this, when communicating the name of the company, we conveyed a positive emotion with a guarantee that everything would be fine.
Bloomind
- At the request of the new psychological clinic, we have prepared a name for it.
- The name was meant to reflect the change that will take place in patients’ lives after visiting the clinic and seeking professional advice.
- The combination of the words bloom and mind gave us a new expression of Bloomind.
TrEFL
- At the request of the European Leasing Fund, we have prepared the name of the EFL customer service standardization program.
- The task of the name was to convey positive emotions, mutual relations + „it would be ideal if the abbreviation of the company name was included in it”.
- Trefl in French cards (EFL belongs to the French Credit Agricole), is marked with a black, three-leaf clover.
- We have used this name and symbol and simplified it slightly.
- Three graphic lines, symbolize the club clover and the interpenetration of relations.
- „Tr” in the name refers to the slogan Create Relations („Tworzymy relacje” in Polish), while EFL – is the abbreviation of the company name: Europejski Fundusz Leasingowy.
Icon
- On behalf of Telforceone, we have prepared a name for the flagship Forever smartwatch.
- The name was to correspond with the own brand name, convey information about the uniqueness of the product, be easy to remember, short and understandable.
- The word ICON seemed to be the optimal solution for a new, iconic top product.
- The combination of the letters C and O refers to the infinity symbol in the Forever logo ring.
Toob
- On behalf of Telforceone, we prepared a name for the Forever bluetooth speaker.
- The name was to correspond with the name of the brand, refer to the appearance of the product, be easy to remember, short and understandable.
- When talking about the loudspeaker and coming up with the name, we often used the polish word „tuba”.
- Because the product is sold all over Europe, we referred to the English double „oo” and chose the name TOOB.
Blix
- On behalf of Telforceone, we prepared a name for the Forever bluetooth speaker.
- The name was to correspond with the name of the brand, refer to the appearance of the product, be easy to remember, short and understandable.
- While working on the product name, we noticed that the speakers look like building blocks.
- Because the product is sold all over Europe, we referred to the English word „Blocks”.
- We have changed it a bit, shortened it and created a unique name Blix.
Uniq
- On behalf of Telforceone, we prepared a name for the Forever bluetooth speaker.
- The name was to correspond with the own brand name, refer to the stylish appearance of the product, be easy to remember, short and understandable.
- With the uniqueness of the product in mind, we focused on this word.
- We used the synonym UNIQUE.
- Shortening the word and create the perfect name Uniq.
iGO
- On behalf of Telforceone, we have prepared the name of a Forever smartwatch for children.
- The name was to correspond with the name of the brand, refer to the functionality of the product, be easy to remember, short and understandable for children and adults.
- When talking about the product, we noticed one sentence in the discussion „the watch is to encourage the child to be active”.
- Because the product is sold all over Europe, we referred to the English Go!, we added the letter „i” and this is how iGO was created.
FLY / JOY / MAX
- On behalf of Telforceone, we have prepared a name for three new Forever electric scooters.
- The names were to correspond with the name of the brand, refer to the function and purpose of the products, be easy to remember, short, understandable and should form a coherent category.
- We divided scooters into three categories: for kids, for regular users and for experienced drivers.
- For each of them, we proposed an appropriate, short, three-letter name.
- Joy – for children who will love to ride in the park etc.
- Fly – for explorers of the charms of city travel etc.
- Max – for professionals who like longer trips.
4SPORT
- On behalf of Telforceone, we have prepared a name for a group of new, sports wired and bluetooth headphones by Forever.
- The name was to correspond with the name of the brand, refer to the functionality of the product, be easy to remember, short and understandable.
- In this case, we wanted to simplify the customer’s purchasing decision as much as possible, so we decided that the name should immediately suggest the intended use of the product – for sport.
- We replaced only „for” with a similarly sounding „4” and thus a dynamic 4sport was born.
BumpAIR
- On behalf of Telforceone, we prepared the name of the new Forever bluetooth speaker.
- The name was to correspond with the own brand name, refer to the appearance and functions of the product, be easy to remember, short and understandable.
- While working on the product name, we noticed that the speaker is shock-resistant and has an airbag-style protective coating.
- Because the product is sold all over Europe, we used the English word bumper, the ending of which was changed to AIR.
- Thanks to this combination, we obtained an attractive form of BumpAIR, perfectly reflecting the main features of the product.
Mobius
- On behalf of Telforceone, we have prepared a name for the new Forever bluetooth headphones.
- The name was to correspond with the own brand name, refer to the appearance and functions of the product, be easy to remember, short and understandable.
- The headphones are distinguished by a working time of up to 24 hours, they have two batteries and can be conveniently hung around the neck.
- The name Mobius indirectly refers to the so-called Möbius strip, i.e. a surface that has no beginning or end – symbolizing the long working time of the headphones.
